Elizabeth Olguin

I Vouch for Vouchers - NYC Mayor’s Public Engagement Unit

The "I Vouch for Vouchers" campaign features success stories from local property owners and brokers who have worked with PEU's Home Support Unit to rent their units to voucher holders, helping these New Yorkers move from homelessness to secure housing. The campaign highlights the many benefits that rental owners and property managers receive when renting to voucher holders, in addition to addressing misinformation and stigma around vouchers.

This campaign included digital banner ads and a partnership with Zillow and StreetEasy, promoting the Home Support Unit to property owners and brokers who use their sites.

I created this campaign with the Public Engagement Unit after learning how successful personal recommendations from homeowners can be in getting more folks interested in renting with the City’s housing voucher program. From there, “I Vouch for Vouchers” was developed to include video testimonials from owners and brokers who have had success with the program. I coordinated shoot details and documented footage with a small crew to produce all of the creative assets for the campaign.